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Brand Machine Group
Surry Hills, Inner Sydney, NSW

Retail and showroom fitout project delivered by DY Constructions for Brand Machine Group

Project Details

Location

Surry Hills, Inner Sydney, NSW

Industry

Fashion and Apparel Brand Management

Size

150m2

Value

$100k

Designer

DY Constructions Australia

Duration

xxx weeks

Delivery Method

Lump Sum

  • Retail and office fitout in showroom setting
  • Supply and install modular gondola displays
  • Freestanding wall display joinery and tables
  • Pedestal and nesting table sets
  • Office workstation and furniture installation
  • Power, data, and TV electrical works
  • Floor protection and site setup
  • Coordination with building management
  • Completed in a live CBD environment

Project overview

Retail and Office Fitout for Brand Machine Group’s Surry Hills Showroom.

Client Brief

ProGroup Management engaged DY Constructions Australia to elevate the quality and functionality of their office environment and accommodate a growing team. The client sought a modern, well-planned fitout that would maximise workspace efficiency while enhancing overall presentation.

DY delivered a full-scope solution across two levels, including new office partitions, custom joinery, acoustic upgrades, flooring, furniture, lighting, and services. The works were tailored to support both day-to-day operations and future expansion.

Challenges

The client initially provided a floorplan that did not meet BCA and accessibility requirements, requiring DY to redesign the layout to ensure full compliance. As part of the brief to expand the office, the client also requested that the workspace extend into the existing warehouse—a complex adjustment that required careful consideration of mechanical systems and building code constraints.

Additionally, the client aimed to maximise workstation capacity within a limited footprint. DY had to carefully plan and adjust workstation placement to achieve optimal density without compromising usability or compliance, accommodating several design changes throughout the process.

The Solution

DY collaborated closely with a private certifier to review the client’s initial drawings, making iterative adjustments until the layout achieved full compliance and met the client’s functional needs. This ensured the final plan was both regulation-compliant and aligned with the intended use of the space.

For the office extension into the warehouse, DY coordinated layout modifications and installed a new air conditioning system to service the expanded area, ensuring the build met mechanical and BCA requirements. To address space constraints, DY carefully planned the workstation layout to maximise capacity without compromising movement, comfort, or compliance—successfully delivering a design that met the brief.

The Result

The project was completed to the client’s satisfaction, with DY securing the Occupation Certificate in time for ProGroup Management’s planned move-in. The final scope included full office partitioning, custom joinery, acoustic panels, flooring, lighting, electrical and data works, workstation installation, and new air conditioning for the expanded office area—delivered as a complete, compliant fitout solution.

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Scope of Works

  • Site Preparation – Supply of heavy-duty plastic floor protection, WHS documentation, site setup, and coordination with building management for deliveries and access.

  • Retail Joinery & Display Fixtures – Supply and installation of modular gondolas, freestanding wall displays, pedestal units, nesting table sets, and storage credenzas in Native Oak finish with black powder-coated frames.

  • Office Furniture – Delivery and assembly of workstations, meeting table, and storage furniture, including levelling and secure fixing where required.

  • Electrical Works – Supply and installation of new power points, workstation starter, relocation of data outlets, and mounting of client-supplied TV with bracket.

  • Project Management – Full coordination of trades, delivery timelines, and fitout program, including quality inspections and client sign-off.

  • Cleaning & Waste Removal – Removal of trade waste and packaging materials, and a detailed clean of all fitout areas before handover.

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